Social Media has taken over...

Social media has taken over the world of entertainment. From your favorite artist to information on the next blockbuster hit, is all marketed through social media. Facebook, Twitter, Blogs, RSS feeders, etc. all have one thing in common followers. With the millions of people that follow these social networking sites, companies have the opportunity to put information at the palm of your hands. With the ability to follow your favorite artist, company, movie updates, etc., social networking has become the new way to receive information in the entertainment industry.

Advertising on social media sites has been one of the top effect ways to market product, services or even to promote upcoming entertainment events. So if the music industry is getting serious about social networking then why don’t they just create their own social networking site? Well Warner Music Group has, they have implemented a site call Eso on to their main site. Eos is created by Cisco as a platform that is intended for media and entertainment companies. Eso represents certain social networking tools that can bring various music sites more social interaction with the fans. Warner Music Group is hoping by add this platform to their site that sales will rise and more fans will come to the site for information on artist that are signed to the label.

Research has shown that 36 percent of fans go to the official sites for updated information on their favorite bands. With Warner Music Group their goal was to get the same reaction as MySpace when it first was created. Bands actually used MySpace to interact with their fans talking directly to them and giving out updated information on upcoming albums, tours, and special appearances. Eso has been design to do the same things as all social networking sites. Warner Music Group wants to keep fans on their site instead of visiting other sites for the same content. So adding Eso to the site, with this goal in mind has add more revenue to Warner Music and a bigger fan base following the site.

Warner Music has integrated the new media marketing strategy and by jumping on board with the social media train we can all see what changes this has made to the industry. So in my opinion, if I had the same opportunity I would do it the same way Warner Music has.


http://profy.com/2009/01/10/music-industry-getting-serious-about-social-networking/