Digital Marketing in the Music Industry

  Digital marketing has played a very high role in the entertainment industry for quite some time now. With the up rising of social media, digital marketing with Twitter, FaceBook, RSS feeds, emails blast, podcasting, video streams, instant and text messaging, and other Internet communication vehicles. This has lead to a change in the way we promote and market our music in the entertainment industry.

  The Internet has been the center of digital marketing. Its main focus has been towards search engine optimization (SEO) and pay-per-click (PPC) advertising. SEO such as Google, Yahoo! And MSN has been designed to improve web site in order to attract search engine crawlers. A crawler, crawls from one site to another, following the links that is within each web page. And PPC is keyword advertising programs that when a specific word is typed in, companies web sites pop-up or is listed in the search. The web site owners are charged each time a person clicks on their ad. This type of advertising brings visitors to the site based on what the consumer is looking for or needs.

  So what has digital marketing come to now? Well one, advertising has and will continue to change with video ads, Internet banners ads, and other creative digital communication outlets to bring awareness to a brands. YouTube has been one of the top online video advertisers. It has allowed viewers to promote, video share to other online sources, and advertise all without spending a dime. Twitter and FaceBook have been added to just about every media outlet you can think of gaming console, mobile devices, and PC along with cable on-demand service. The ability to access these social media sites from just about anywhere you go can add a great about of traffic to your site or advertising for your product.

  Social media along with technology has rewritten the terms for marketing in the music industry. Artist to record labels executives have incorporated social media into their marketing campaigns. With these communication outlets it allows the fans or general audience to receive current information on a their favorite artist, upcoming albums, shows, or appearances. And giving the artist an opportunity to receive feedback from their fans, so the artist can build a stronger relationship with them as well.


http://adage.com/article/digitalnext/digital-marketing-watch-2010/141219