Social media has taken over the world of entertainment. From your favorite artist to information on the next blockbuster hit, is all marketed through social media. Facebook, Twitter, Blogs, RSS feeders, etc. all have one thing in common followers. With the millions of people that follow these social networking sites, companies have the opportunity to put information at the palm of your hands. With the ability to follow your favorite artist, company, movie updates, etc., social networking has become the new way to receive information in the entertainment industry.
Advertising on social media sites has been one of the top effect ways to market product, services or even to promote upcoming entertainment events. So if the music industry is getting serious about social networking then why don’t they just create their own social networking site? Well Warner Music Group has, they have implemented a site call Eso on to their main site. Eos is created by Cisco as a platform that is intended for media and entertainment companies. Eso represents certain social networking tools that can bring various music sites more social interaction with the fans. Warner Music Group is hoping by add this platform to their site that sales will rise and more fans will come to the site for information on artist that are signed to the label.
Research has shown that 36 percent of fans go to the official sites for updated information on their favorite bands. With Warner Music Group their goal was to get the same reaction as MySpace when it first was created. Bands actually used MySpace to interact with their fans talking directly to them and giving out updated information on upcoming albums, tours, and special appearances. Eso has been design to do the same things as all social networking sites. Warner Music Group wants to keep fans on their site instead of visiting other sites for the same content. So adding Eso to the site, with this goal in mind has add more revenue to Warner Music and a bigger fan base following the site.
Warner Music has integrated the new media marketing strategy and by jumping on board with the social media train we can all see what changes this has made to the industry. So in my opinion, if I had the same opportunity I would do it the same way Warner Music has.
http://profy.com/2009/01/10/music-industry-getting-serious-about-social-networking/
Sunday, May 22, 2011
Sunday, May 8, 2011
Digital Marketing in the Music Industry
Digital marketing has played a very high role in the entertainment industry for quite some time now. With the up rising of social media, digital marketing with Twitter, FaceBook, RSS feeds, emails blast, podcasting, video streams, instant and text messaging, and other Internet communication vehicles. This has lead to a change in the way we promote and market our music in the entertainment industry.
The Internet has been the center of digital marketing. Its main focus has been towards search engine optimization (SEO) and pay-per-click (PPC) advertising. SEO such as Google, Yahoo! And MSN has been designed to improve web site in order to attract search engine crawlers. A crawler, crawls from one site to another, following the links that is within each web page. And PPC is keyword advertising programs that when a specific word is typed in, companies web sites pop-up or is listed in the search. The web site owners are charged each time a person clicks on their ad. This type of advertising brings visitors to the site based on what the consumer is looking for or needs.
So what has digital marketing come to now? Well one, advertising has and will continue to change with video ads, Internet banners ads, and other creative digital communication outlets to bring awareness to a brands. YouTube has been one of the top online video advertisers. It has allowed viewers to promote, video share to other online sources, and advertise all without spending a dime. Twitter and FaceBook have been added to just about every media outlet you can think of gaming console, mobile devices, and PC along with cable on-demand service. The ability to access these social media sites from just about anywhere you go can add a great about of traffic to your site or advertising for your product.
Social media along with technology has rewritten the terms for marketing in the music industry. Artist to record labels executives have incorporated social media into their marketing campaigns. With these communication outlets it allows the fans or general audience to receive current information on a their favorite artist, upcoming albums, shows, or appearances. And giving the artist an opportunity to receive feedback from their fans, so the artist can build a stronger relationship with them as well.
http://adage.com/article/digitalnext/digital-marketing-watch-2010/141219
The Internet has been the center of digital marketing. Its main focus has been towards search engine optimization (SEO) and pay-per-click (PPC) advertising. SEO such as Google, Yahoo! And MSN has been designed to improve web site in order to attract search engine crawlers. A crawler, crawls from one site to another, following the links that is within each web page. And PPC is keyword advertising programs that when a specific word is typed in, companies web sites pop-up or is listed in the search. The web site owners are charged each time a person clicks on their ad. This type of advertising brings visitors to the site based on what the consumer is looking for or needs.
So what has digital marketing come to now? Well one, advertising has and will continue to change with video ads, Internet banners ads, and other creative digital communication outlets to bring awareness to a brands. YouTube has been one of the top online video advertisers. It has allowed viewers to promote, video share to other online sources, and advertise all without spending a dime. Twitter and FaceBook have been added to just about every media outlet you can think of gaming console, mobile devices, and PC along with cable on-demand service. The ability to access these social media sites from just about anywhere you go can add a great about of traffic to your site or advertising for your product.
Social media along with technology has rewritten the terms for marketing in the music industry. Artist to record labels executives have incorporated social media into their marketing campaigns. With these communication outlets it allows the fans or general audience to receive current information on a their favorite artist, upcoming albums, shows, or appearances. And giving the artist an opportunity to receive feedback from their fans, so the artist can build a stronger relationship with them as well.
http://adage.com/article/digitalnext/digital-marketing-watch-2010/141219
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